There are many benefits of perfume.
But some people, even if they understand the importance of style, scoff at the idea of wearing a fragrance.
For a long time, I was partially with them.
I have never been a ‘frag head’, as they are called; a small group of people who have a brewery of potions stashed away in a cabinet somewhere.
But I do appreciate the power that my small selection of fragrances holds.
In this article, I will cover just what that power is, and explain the big 11 benefits of wearing perfume.
The Fast Track Benefits of Perfume:
- It makes you more attractive.
- It increases your confidence.
- You become more memorable.
- It ‘brings you back’.
- It can make you more interesting, and ‘add depth’ to your character.
- You become ‘the boss’.
- You create better first impressions.
- Perfume starts conversations.
- It improves your mood.
- Scents show you have taste.
- It makes you ‘feel good’.
Okay, I can’t tip toe around this one.
When it comes to the benefits of perfume, you can’t ignore attraction.
It is basically the reason why 95% of people venture into fragrances in the first place….
And there is surprisingly some scientific (and of course some non-scientific) basis around this.
Let’s start with the non-scientific.
All in all, it just smells nice…
Certain ingredients react with your skin to give off a really appealing smell.
It’s that simple.
It’s like how a room with a scented candle will be more instinctively appealing than a room without one.
Now for the slightly more scientifically based explanation.
The idea of ‘pheromones’ states that people are attracted to others because of the pheromones they give off.
These pheromones are described as “chemical substances produced and released into the environment by an animal, affecting the behaviour or physiology of others of its species.”
In humans, this is thought to partially guide sexual selection.
It is theorised that we subconsciously gauge pheromones to identify whether a mate will pass on favourable traits to potential offspring. (See, I told you with was ‘slightly’ scientific based…)
But just how this occurs, and the specific details and circumstances surrounding this idea, have yet to be concretely determined.
Probably the most famous case of this being used in fragrances is with Steve McQueen’s signature scent, the classic Dior Eau Sauvage.
The fragrance includes ‘hedione’, which is through to stimulate activity in a female’s hypothalamus, which promotes secretion of sex hormones.
Unfortunately, it is not easy to tell if this is true – there is a lot of pseudo-science out there, and I wouldn’t put it past fragrance companies to spread misinformation to try and sell more product.
But combine this with Roberts et al (2009) who found that women physically judge men as more attractive if they are wearing a fragrance, even if they were only watching them on a TV, and you might be looking at some sort of truth.
Furthermore, it also signals that you care about your personal hygiene.
And I haven’t met anyone who isn’t turned off by bad breath, dirty nails, or food between teeth.
Haters, I hear you, “you’re just being silly now”.
Well, some of these benefits of perfume greatly depend on the person, and this is no exception.
Herz (2003) found that 9/10 surveyed women reported feeling ‘more confident’ when they wore fragrance compared to when they did not.
Yes, this was a self-report study, so the findings have their problems.
But the study concluded that the feelings of self-confidence created by wearing fragrance alters the wearer’s behaviour.
Knowing this explains the previously stated Robers et al: even though the women couldn’t smell the men, they must have been acting more confident on the TV screens as a result of the perfume.
And as we know, there’s nothing more attractive than confidence.
Smelling the pleasant aroma will remind you that you’re the man (or woman) – you have put in the effort to put yourself first.
In having a constant reminder of this, of course you’re going to be more confident.
People remember me by my whacky Polish surname.
But what if your surname is Smith?
Well, smell is the sense that is linked most strongly with memory.
We all forget exactly what images we see, or what sounds we hear – but when we smell something, it takes us right back to the moment.
And that is exactly why you should wear a fragrance.
By wearing a fragrance, especially a unique one, you will be creating strong, sensory connections with everyone you come across:
- When people smell your fragrance, they will be reminded of you.
- If you wear the same fragrance for long enough, it will be your ‘signature scent’.
- It will make you more memorable, just for the fact that a lot of people don’t bother with fragrance and smell like nothing… or even worse – bad.
Following on from the previous point, perfume doesn’t just enhance other people’s memories of you, but your own memories.
For example, I have worn my favourite fragrance, Mont Blanc Individuel, since high school.
It has covered a lot of ground, from school, to past holidays.
And every time I smell it, I kid you not, it takes me right back – I can’t explain it; it’s not possible to verbalise.
But I can see and feel that 2018 coastal holiday when I doused myself in this stuff, watched Suits for the first time, and witnessed England losing against Croatia in the FIFA World Cup.
This power is real.
Interest is cultivated by depth.
Fragrance adds an extra depth to your character – choose the right one, and it can be a perfect extension of your personality, and solidify your identity.
So you have a vision of that guy:
- Super tailored suit.
- Bad ass shades.
- Perfect hair.
But what does he smell like?
Not bad, maybe like nothing – but most probably good.
When you venture into fragrances, you unlock the ability to become ‘that guy’ (or girl).
You’ve maximised the potential impact that you can make without opening your mouth, and you always put your best foot forward.
So, all in all, wearing a perfume adds to your brand of being ‘that successful person’, as it is a traditionally exclusive and luxury product, reserved for those with good taste and money to spend.
This benefit of perfume really ties all of the previously mentioned together into a nice bundle.
As you already know, a benefit of being a man of style is that you create great first impressions.
By bringing in fragrance, you are taking this to the next level.
Not only will they visually see that you’re competent and have personal respect to care about your image, but you’ll be more attractive to them, come off as more confident, be more memorable and interesting and finally radiate alpha male qualities.
Is this all achievable without fragrance?
But seeking out and buying a proper fragrance is really one of the final steps in solidifying your image.
Again following directly on from the previous point, a fragrance will help you put the ball in someone else’s court, and give them means to start the conversation.
And as we know, getting others to talk is the key to being a good conservationist, and setting a good first impression.
A lot of these ‘benefits of perfume’ top lists always list this as one of the points.
And it makes sense, don’t get me wrong.
But there’s never supporting evidence – if I’m having a bad day, putting on my favourite perfume isn’t going to change that (unless you really, really enjoy smelling things from your past).
However, if the fragrance you are wearing contains ‘androstadienone’, you’re a woman, and there’s a man about, Jacob, Hayreh and McClintock (2001) found that your mood will increase!
Nice and very useful stuff to know.
As we’ve already ascertained, wearing a fragrance suggests that you probably care about your hygiene.
This is only one of the many positive assumptions that fragrance allows others to make about your character.
It also tells others that you are a person of style – people who wear fragrances rarely don’t care about being stylish.
And, if others like how you smell, they’ll automatically think you have good taste, and trust you more because of it.
All of the aforementioned points lead to the idea of feeling good about yourself.
If you feel the power of previous benefits, especially to do with appearing more stylish, and ‘complete’, you’ll feel good that you are considering an additional element in leading a positive and successful lifestyle.
Benefits of Perfume Conclusion
So now you know the 11 main benefits of perfume.
There were probably more on this list than you originally thought.
But if you find the right fragrance, I assure you that with time it will become part of your identity, and become like a ‘second signature’.
Not only will people have something additional to remember you by, but having a signature scent will take you one step closer to cementing yourself as ‘that guy’.